Wasted Spend Analysis
Identify and analyze wasted ad spend to optimize your campaigns and improve overall ROI performance.
About Wasted Spend Analysis
What does this tool do?
Analyzes your search term data to identify where ad spend is being wasted on non-converting traffic. Breaks down waste by campaigns, match types, and targeting expressions to prioritize optimization efforts.
Key Features:
- • Comprehensive wasted spend identification and quantification
- • Multi-dimensional analysis (campaigns, match types, targets)
- • Brand vs non-brand classification
- • Wasted spend ratio calculations and benchmarking
- • Revenue generating ACOS insights
- • Downloadable Excel reports for optimization planning
How to Use This Tool:
- 1Download your bulk operations file from Amazon Ads
- 2Upload the Excel file with search term performance data
- 3Optionally enter brand names for brand/non-brand classification
- 4Review wasted spend analysis across different views
- 5Filter and sort to identify top waste opportunities
- 6Download detailed analysis report for optimization planning
📊 Download Amazon Reports - Get your search term data
1
Upload Bulk Operations File
Search terms containing these brand names will be classified as "Branded"
Upload Search Term Data
Amazon Bulk Operations File
Click to upload Amazon Bulk Operations File
3
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