AdsCrafted Logo

Campaign / Ad Group Bulk Renamer

Bulk rename campaigns and ad groups with customizable naming conventions and pattern matching.

Bulk Campaign Renamer

What does this tool do?

Bulk rename your campaigns and ad groups with smart naming conventions for better organization and performance tracking. Mass update hundreds of entities at once with rule-based patterns.

Key Features:

  • • Mass Updates: Rename hundreds of campaigns and ad groups at once
  • • Rule-Based: Apply consistent naming patterns across all entities
  • • Safe Processing: Preview changes before applying to your account
  • • Smart Suggestions: Auto-generate naming based on performance data
  • • Performance Insights: See match type checkmarks (✓) showing active targeting types
  • • Spend Analysis: View percentage (%) showing spend distribution by match type
  • • Currently supports: Sponsored Products (SP) campaigns only

How to Use This Tool:

  1. 1. Upload your Amazon Bulk Operations file (.xlsx format)
  2. 2. The tool will automatically process SP campaigns
  3. 3. Review performance data:
    • • ✓ = Match type is active in this campaign/ad group
    • • % = Percentage of spend for that match type
  4. 4. Apply renaming rules:
    • • Find & Replace: Search and replace text patterns
    • • Apply Suggested: Auto-generate names based on performance
    • • Prefix/Suffix: Add text before or after names
  5. 5. Preview and edit names directly in the table
  6. 6. Download the updated bulk operations file (.xlsx)
  7. 7. Upload the file to Amazon's Bulk Operations:

advertising.amazon.com/bulksheet/HomePage

Select "Upload file" and choose your downloaded Excel file to apply name changes in bulk.

1

Upload Bulk Operations File

Upload File

Amazon Bulk Operations File

Click to upload Amazon Bulk Operations File

3

Are you a Brand Founder, Agency Owner, or Solopreneur?

Automate Your Amazon PPC to Drive Organic Sales and Maximize Profits in 45 Days—Without Relying on Agencies

Watch this 21-minute training to discover the proven in-house system enabling clarity and control over PPC results

Or hear what others have to say →