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Negative Keyword Finder

Identify and analyze negative keywords to reduce wasted spend and improve campaign performance.

About Negative Keyword Finder

What does this tool do?

Automatically identifies poor-performing search terms that generate clicks but no conversions to create negative keyword lists and reduce wasted spend across your Amazon advertising campaigns.

Key Features:

  • • Automated search term performance analysis
  • • Customizable negative keyword criteria and thresholds
  • • Bulk negative keyword and ASIN generation
  • • Campaign and ad group level targeting
  • • Performance reasoning and cost savings estimates
  • • Excel export for bulk operations upload

How to Use This Tool:

  1. 1Download your bulk operations file from Amazon Ads
  2. 2Upload the Excel file containing search term performance data
  3. 3Adjust performance criteria (minimum clicks, spend thresholds)
  4. 4Review identified negative keyword candidates
  5. 5Select ad groups to apply negative keywords to
  6. 6Download bulk operations file for immediate implementation

📊 Download Amazon Reports - Get your search term data

Select Ad Type & Set Negative Keyword Criteria

Select Ad Type

Negative Keyword Criteria

1

Upload File & Set Negative Keyword Criteria

Upload Bulk Operations File

Amazon Bulk Operations File

Click to upload Amazon Bulk Operations File

2

Negative Keyword Candidates

Upload a bulk operations file to automatically identify negative keyword candidates based on your criteria.
4

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