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Keyword Groups

Visualize keyword relationships and discover connections between your search terms to optimize your PPC strategy.

About Keyword Groups

What is Keyword Groups?

Keyword Groups analyzes keyword relationships through hierarchical grouping and n-gram analysis. Discover hidden connections between search terms and identify opportunities for keyword expansion and targeting.

Analysis Features:

  • • Hierarchical keyword grouping with N-gram analysis
  • • Root, subroot, and keyword level categorization
  • • Manual input or Amazon bulk operations file upload
  • • Configurable frequency thresholds for grouping
  • • Export results as CSV for further analysis

How to Download Amazon Bulk Operations File

1. Navigate to Amazon Ads Console:

• Go to advertising.amazon.com/bulksheet/HomePage

2. Select Date Range:

• Choose a 60-day date range for comprehensive data

3. Include These Data Types:

  • Include Placement Data
  • Sponsored Products Data
  • Sponsored Brands Data
  • Sponsored Display Data
  • Sponsored Products Search Term Data
  • Sponsored Brands Search Term Data

4. Download:

• File will download as XLSX format

• Upload the downloaded file in Step 2 below

1

Analysis Type & Settings

Select Analysis Type

Bulk Operations File

Upload Amazon bulk operations file for comprehensive keyword analysis with performance metrics

Search Query Performance

Upload Search Query Performance Reports for market analysis with keyword grouping

Manual Input

Enter keywords manually for quick grouping analysis

Analysis Settings

Minimum keywords required to create a root node

Minimum keywords required to create a subroot node

2

File Upload

Click to upload Amazon Bulk Operations File

XLSX files only

3

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